In an article at PC Mag, they look at how marketing is changing for the music industry.  They say that the digitization of music has changed the model of the industry, turning from a revenue source in to a marketing tool.  Record companies are having a hard time accepting this, but they’re great marketing tools for live performances and branding.  Will record companies find a way to still turn a profit while learning to connect with their audience through other marketing efforts?

 Microsoft is turning a blind eye to the name which has become synonymous with internet searching, Google.

According to The Seattle Times, “Wednesday night, the company aired its first Bing TV commercial, needling Google for search-engine overload. Without actually naming Google, the ad highlights the frustrations of search — getting too many results or unrelated results.”

What will the marketing be like, moving forward for Bing? After the initital wave of experiments, will users return to Bing?