Posted by Jpereira | Under Uncategorized
Thursday Oct 29, 2009
The Washington Post recently look at some of the movies over the years that have taken different approaches to marketing and spreading the word. Most have been recognized due to their viral online campaign, some industries have taken their marketing to the streets too.
The first movie they point out is the current hit Paranormal Activity, which cost $15,000 to make but has raked in over $9.1 million thanks to hype around its social marketing campaign which encouraged movie goers to vote to bring the movie to their town. They also note that The Dark Knight set up various websites centering around the movie and encouraged movie patrons to participate in their virtual scavenger hunt.
Posted by melissasundaram | Under Marketing, kids
Wednesday Oct 28, 2009
Baby Einstein DVD owners are now eligible for a refund, Disney states. The DVDs were marketed under the educational platform, but new research suggests that television does not help but hinder a child’s early development. The Los Angeles Times reports, The videos have been the subject of complaints and a threatened lawsuit by an advocacy group called Campaign for Commercial-Free Childhood, which contended that contrary to the company’s early claims that Baby Einstein would enhance child development, watching TV is actually detrimental to children younger than 2. The campaign had more going for its argument than Baby Einstein did, with the American Academy of Pediatrics taking a dim view of the under-2 set as a TV audience and several studies to back that up. The pitch for the videos’ benefits softened in the last couple of years.For more information on the article mentioned, please click here.
Posted by melissasundaram | Under Marketing
Tuesday Oct 20, 2009
We’re live this week in Las Vegas for The Market Research Event 2009. For our Edge of Marketing readers, here are a few presentations that we’d like to share with you. You can stay up to date on the conference by visiting our blog or following us on Twitter.
Posted by melissasundaram | Under Marketing
Thursday Oct 15, 2009
AdAge.com offers up for great lessons that marketers can learn from the marketing of the film, Paranormal, they are as follows:
Let consumers dictate distribution. Once “Paranormal Activity” reaches 1 million Demands on its Eventful page, Paramount will release the movie within a reasonable radius of all the fans who demanded the movie by providing their age and zip code. “It totally transforms the brand into a benefactor,” Eventful CEO Jordan Glazier said of the site’s marketing model. “You now have a self-identified list of participants who are passionate about entertainment, and the event brand has even more value to them.”
· Don’t waste money on large-scale TV campaigns when you can talk directly to your fans. “[Paramount is] using social media as a marketing vehicle as well as a market-research vehicle,” said Sarah Hofstetter, a senior VP at 360i, an independent digital-communications agency that has worked with Paramount on previous campaigns.
· Don’t create false hype. Ten years ago, “The Blair Witch Project” struck gold with one of the most successful viral movie marketing strategies to date by trying to pass itself as a documentary rather than a fictional horror movie. “Paranormal Activity’s” theatrical trailer and TV spots are focused more on marketing the audience’s terrified reactions to the movie itself.
· When there are low financial barriers, have fun. “Paranormal Activity” cost a mere $15,000 to produce, with little spent thus far on traditional media, so Paramount stands to recoup any overhead costs thousands of times over if the film catches on with a national audience. But despite the initial success, “If it all ended today we’d be very happy,” said Paul Greenstein, the studio’s co-president, marketing.
Great ideas! Any other that you’ve seen that you’d like to share?
Posted by Tdasilva | Under Marketing
Wednesday Oct 14, 2009
Date/Time: Thu, Oct 15, 2009 11:00 AM – 12:00 PM EDT
Companies are investing in it, consumers demanding it, pundits applauding it …. but what does Corporate Social Responsibility (CSR) really mean – to consumers as opposed to shareholders? Is it just a new buzzword? Does it encompass fair pay to women? Reducing the carbon footprint? Focus on local communities? Donating to charities? Do consumers really care or is it just hype?
With its client, Nestlé, BuzzBack will highlight original fieldwork conducted in the US, UK and Germany about CSR, showcasing new online research techniques that identify consumer driven issues and emotions of CSR.
Attendees of this webinar will discover:
• The importance of CSR to consumers
• New research techniques that showcase emotional aspects of CSR
• How one of today’s top global food companies is dealing with issues of CSR
Featured Speakers:
Jeremy Pace, Consumer Science Specialist, Nestlé
Martin Oxley, Managing Director BuzzBack Europe
Posted by melissasundaram | Under Marketing
Friday Oct 9, 2009
We’re thrilled to be heading to Florida next week for the Shopper Marketing Fusion Conference (Oct 14-16). The speaker line-up is simply outstanding and reads like a who’s who in the brand and retail world. The agenda seems to cover every hot topic including private label, shopper insights, in-store technology, in-store media, shopper marketing, retail activation, trends, organizational alignment and more.It’s not to late to register! If you pre-register, as a member of our LinkedIn group, you can receive a 15% off discount!Like to wait for the last minute? You can also register on-site.
Over 50+ companies will participate in this “think-tank live” including Best Buy, Blue Bunny, Blueocean Market Intelligence, Cadbury Adams, Catapult Marketing, CB Fleet Company Inc, CollectiveBias, ConAgra, Crayola LLC, D L Ryan Companies Inc, Decision Insight, Dole Food Company Inc, Dr Pepper Snapple Group, e Rewards Market Research, Envirosell Inc, eRewards Market Research, Food Lion LLC, Frito Lay Inc, Hanes Brands Inc, Hershey Company, Intel, Interscope, Jarden Consumer Solutions, Johnson & Johnson, Kellogg, MARS, MASS Hispanic Promotions, Meijer Stores Inc, Miller Zell Inc, Momentum, Nestle Purina Petcare, Nintendo of America Inc, RetailWire, Sara Lee, Sears, Target Corporation, The NPD Group Inc, Tracy Locke, Walmart and more.See you in Bonita Springs!
Posted by Jpereira | Under Uncategorized
Wednesday Oct 7, 2009
According to Direct News, Microsoft will soon be advertising intensely to make mobile phone users aware of the Windows operating system available on mobile phones. Many mobile phone users are unaware of its existance, so a marketing campaing including press and poster advertising across a number of markets and TV spots in Germany, France, the UK and US will kick off before the end of the year. Read the full article here.
Posted by melissasundaram | Under Marketing
Tuesday Oct 6, 2009
If you’ve been recently laid-off or just looking to improve yourself and your career trajectory, there is no better time than right now to focus on marketing yourself. From LinkedIn connections, Alumni groups, Facebook friends and more — how are you effectively marketing your strengths to potential employees and clients?
We’d like to invite you to Brand YOU next month in Anaheim, CA. Brand YOU is a real life business talk-show that brings what matters to life through a highly-interactive business setting facilitating conversation and storytelling. Business in general mirrors life- the focus should always be on ONLY what matters to your business, your bottom line, your team, your brand, your career.
Designing Your Personal Brand Identity: Who are you?
Who needs to know? How will they find out? Why should they care?
You are a high-performance leader. Your job is to build the brand and achieve measurable results. When was the last time that someone said, “I believe in you.”? What if you used the tools you deploy each day to achieve brand equity to build your personal brand? Social media and digital devices have accelerated the blur between business and life, work and leisure, and public and private. It’s time to combine being intuitive with being intentional. It’s never too late to be what you could have been. In this keynote address, Wheeler will jumpstart you into revitalizing brand YOU.
Because we know that its hard to take time away from the office and your life, we’ve condensed Brand YOU into a one full-day session — with your hotel room included.
Posted by Tdasilva | Under Marketing
Monday Oct 5, 2009
We recently posted here that for some odd reason the number of students in the UK that were part of the Facebook ad platform plummeted, and marketers weren’t sure why. But this latest post in the Reach Students blog highlights how the missing 3 million UK students from the Facebook platform in September have returned this month. Apparently, it was some sort of rule in Facebook’s ad system which was blocking out the majority of the student audience during September. Looks like advertisers will be happy with these results once again!
