Anheuser-Busch called out for its beverage marketing
Posted by Jpereira | Under Marketing, Uncategorized Wednesday Aug 26, 2009In the New York Times, they look at how Anheuser-Busch may be crossing the line this fall season by advertising and promoting university color themed beer cans near universities all around the nation. The FTC believes that this is a way to promote drinking to those under age, and has strongly encouraged Anheuser-Busch to halt their current campaign.
In addition to the FTC speaking out, many universities have too. University of Michigan, University of Colorado, Oklahoma State University, Texas A&M University, and Boston College are among the schools that fear that the colored beer cans may convey the idea that the schools OK underaged drinking.
Read the full article here.




