Parents looking to ensure that their child’s feet get the proper care for healthy growth are flocking to shoes endorsed by the American Podiatric Medical Association. Women’s Wear Daily says that the endorsement helps retailers and marketers by giving a solid recommendation for the quality of the shoes. Writes Eric Newman, parents aren’t the only ones lured by the seal. For retailers, it can connote a quality product and serves as an important sales piece. “The seal is definitely an important selling point, if needed,” said Danny Wasserman, owner of Tip Top Shoes in New York. “Parents love the fact that it has validity and that it has got [a professional organization] behind it.”Kids’ Brands Aim to Seal the Deal