Saturn, among many other automakers have experienced declining sales due to the financial crisis that started in September. Their sales though is being complicated by requests made by G.M. to the federal government for loans to fight off bankruptcy. This article in the NY Times highlights how Saturn is launching a new campaign where its dealers are talking to consumers, urging them to not be deterred from considering a Saturn because of the problems facing G.M.

The new campaign is extremely frank, it’s even titled “We’re still here.” Saturn has been known for the way they treat their customers, and now they are doing the same by leveling with them and being honest. A reason why this campaign is risky though is that automakers tend to stay away from going into detail about a world that is not so shiny and happy. It will be interesting to see how the public will react to these ads.