According to MediaPost.com, Latin music and lifestyle publisher Batanga has launched an ad network with a combined reach of roughly 15 million unique visitors. 

According to a new eMarketer report, in 2009, the number of U.S. Hispanics online is estimated to grow by 7.9%, exceeding 22 million users. Time spent online is also growing rapidly, with data showing that U.S. Hispanics are spending over 26 hours online per month — a 12.5% year-over-year rise.

The launch of the network comes on the heels of the company’s recent implementation of new targeting technology, which allows marketers to target contextually and behaviorally in both Spanish and English, as well as automatically analyze Web pages across its network in both languages to locate relevant content.

Brand partners including Verizon, Sears and Sprint have already begun testing the new technology.

Will we see a continued boom with the Latin market? What other sectors are embracing the Latin community?