NEW YORK (AdAge.com) — It took David Beckham, Snoop Dogg, Daft Punk and Noel Gallagher, but Adidas’s “Star Wars” spot finally broke the top 10 viral ads last week. Why is that news? Well, for a key sponsor of the World Cup, Adidas had been strangely absent from the online buzz, dominated by arch-rival and non-sponsor Nike, whose “Write the Future” campaign dominated in views and buzz.

Read the original post: Breaking: Official World Cup Sponsor Makes Viral Chart