Diane Brady’s article at BusinessWeek.com theorizes just what the world will do as American’s drastically reduce their spending in her coverage of Davos.

According to Brady, the most dire assessment came from Ian Davis, Worldwide Managing Director of McKinsey & Company (U.K.). He noted that “Americans have no option but to be more frugal over the next 10 to 20 years.” Along with being cut off from credit, the population is aging and “older consumers don’t buy as much.” His advice: Look to the East. Big consumer companies in the coming years will be Asia-focused.  

What do you think? How will US marketing compete/survive with these changes? Share your thoughts with us here, on LinkedIn or Twitter.