Burger King has just released a perfume targeted at women called “Flame.” The perfume smells of flame broiled hamburgers, much like a Burger King restaurant.

I’m beyond words with this one, so I’ll pose the question to our readers.

Just how can this be marketed to women? Is it marketed actually to men (think Victoria’s Secret) but makes women think that they must have it to be the ultimate sexual being? Or alternatively, is this a tongue and cheek (no pun intended) way to further objectify women into “pieces of meat.” We’d love to hear your thoughts.