Children and Mothers Come First in Troubled Times
Posted by Tdasilva | Under Uncategorized Tuesday Mar 17, 2009According to this article in the NY Times, in this recession consumers are purchasing items and merchandise in this particular order: first, for the children; then for mom; next, for the pets; and finally, for dad.
Companies like Campbell Soup, Dr. Pepper Snapple Group, and Mott’s apple juice are all stepping up to the plate delivering campaigns encouraging children to be more active and eat healthy. Others like Disney and State Farm Insurance has created messages to encourage safe driving among young teenagers. It will be interesting to see the types of children based campaigns companies will launch in the upcoming months.
Our target audience for Footgaming is the age 25-40 “Mom” who loves to play casual games and has two concerns:
1. They know they should be up and moving more than they currently are
2. They want their kids to move more and not sit hunched over a computer screen for so many hours a day.
Our FootPOWR peripheral is simply a dance game platform with a FOOTPOWR microcontroller that you simply stand on and move your feet to move the cursor and it can do anything a mouse can do. The CHOICE hits home to mom’s and also lets them do something good for their entire family with one purchase – tied to what they already love to do. The article you mention is right on.