Chipotle’s Secret Kids Menu
Posted by melissasundaram | Under Marketing, kids Monday Nov 2, 2009Kids in select markets will now have an easier time choosing what to order at the popular Mexican-style restaurant, Chipotle. QSR Magazine reports that the move comes after research showing that Chipotle’s customers did not understand the extent of its menu, which, according to spokesman Chris Arnold, contains more than 60,000 ingredient combinations.While Chipotle has long offered kids’ options, it never put them on the official menu…But now the kids’ choices have made it onto the menuboard in Boston, Dallas, Sacramento, and Denver, as well as statewide in Arizona and Wisconsin.How do you think Chipotle will market their new kid-friendly menu?Chipotle’s Secret Menu




