In a recent blog post, Chris Brogan explores the marketing campaign for One Laptop One Child. Brogan focuses his article on the issue of sending “clunky” laptops to third world countries in lieu of food and basic necessities in order to empower the children of these nations to compete in the digital age. 

He writes:

If you can empower with your products and services, choose that for your marketing. If you can spend dollars on things that help others, enable others, give the people who use your products and services something that allows them to do something meaningful, make that a spending priority.

We encourage you to read his full post here.

How is your marketing empowering?