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Disney’s ingenious refund for Baby Einstein

Wednesday Oct 28, 2009

Baby Einstein DVD owners are now eligible for a refund, Disney states. The DVDs were marketed under the educational platform, but new research suggests that television does not help but hinder a child’s early development. The Los Angeles Times reports, The videos have been the subject of complaints and a threatened lawsuit by an advocacy group called Campaign for Commercial-Free Childhood, which contended that contrary to the company’s early claims that Baby Einstein would enhance child development, watching TV is actually detrimental to children younger than 2. The campaign had more going for its argument than Baby Einstein did, with the American Academy of Pediatrics taking a dim view of the under-2 set as a TV audience and several studies to back that up. The pitch for the videos’ benefits softened in the last couple of years.For more information on the article mentioned, please click here.

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