According to MediaPost.com, Drug Free America is now going mobile with their marketing towards teens. According to MediaPost’s article, But the partnership relies on pro bono contributions from agencies and media partners to get its work done, Baris says. In this case, the media partner is Ringleader Digital and the agency contributor is Contagious. “We have a lot of stars aligning at the right time to bring this to life.”The pro bono effort uses banner ads from two ongoing interactive efforts — the teen-oriented “Check Yourself” and the parent-aimed, “Time to Talk” — reformatted to work on mobile platforms. Once at the mobile WAP sites, parents can sign up to receive their first “talk tip” via text message, and teens can use the Check Yourself site to examine their relationship with drugs and alcohol and share the site with friends via text messaging. Will parlaying the Drug Free effort to mobile phones prove beneficial for the non-profit leader? We’d like to hear your thoughts.