No batteries required.

According to MSNBC.com, Toy-makers have gotten the message that Mom and Dad want to buy toys that will be enjoyed over and over: dolls, games, arts and crafts, activity toys like yo-yos, sporting goods such as scooters. Lego is doing extremely well in this economy, and Crayola had the biggest sales week in the history of the company right before Christmas, when nearly everyone else in the industry was scraping by.

But what about the must-have electronic toys for kids and teens; i.e., Wii/Xbox360?

As marketers, what will you do to your marketing strategy to increase revenue in the budget conscious present and future? We’d like to hear your thoughts.