DigitalMediaWire.com reports that Facebook and Nielsen have partnered to measure how effective the social media giant’s marketing efforts have been.The first product of the collaboration, Nielsen BrandLift, allows advertisers to serve opt-in polls on Facebook’s homepage — to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.

What do you think of the partnership? Will we see an increase in advertising on Facebook?

We’d like to hear your thoughts.