NEW YORK (AdAge.com) — Look what's landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.

View original post here: Fake Stunt That Duped Real Newscast Goes Viral