In a recent article at THR Technology, they look at how the major television networks are turning to digital platforms to give their new shows a boost come this fall.  NBC, ABC, and Fox are looking to Twitter to generate a word-of-mouth buzz to promote the new fall lineup.  Word of mouth marketing is evolving and by targeting specific groups of viewers, but each viewing group has different methods through which the networks target them through social media efforts.  However, according to the networks, the best promotions comes from on air commericals on their networks.

Read the full article here.