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	<title>Edge of Marketing</title>
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		<title>Toyota to Push Safety in Upcoming Ad Blitz</title>
		<description><![CDATA[LOS ANGELES (AdAge.com) &#8212; Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week.



   


]]></description>
		<link>http://www.edgeofmarketing.com/toyota-to-push-safety-in-upcoming-ad-blitz.html</link>
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		<title>Nya Moderaterna &#8211; Weekend &#8211; valfilm 2010</title>
		<description><![CDATA[Tweet
Here&#8217;s something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids, men are seen dragging the familiar systembolaget* bags home, heavy with wine, favorite dinner ingredients are picked up in the supermarket. [...]]]></description>
		<link>http://www.edgeofmarketing.com/nya-moderaterna-weekend-valfilm-2010.html</link>
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		<title>Breastfeeding a Calf</title>
		<description><![CDATA[
Well, if you think about it, many of us drink cow&#8217;s milk, so this Indian villager is just returning the favor:
Since the death of the calf&#8217;s mother when it was only three days old, Chouthi Bai has breastfed the animal three or four times a day.
&#8220;After her mother died, I held her in my arms [...]]]></description>
		<link>http://www.edgeofmarketing.com/breastfeeding-a-calf.html</link>
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		<title>Recycled Fiber a Buried Treasure for Marcal</title>
		<description><![CDATA[BATAVIA, Ohio (AdAge.com) &#8212; In an interview with marketing chief MJ Jolda explained why &#8220;light&#8221;-green consumers &#8212; those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance &#8212; and an appeal to value, along with environmental concern, are making a difference for Marcal.



 [...]]]></description>
		<link>http://www.edgeofmarketing.com/recycled-fiber-a-buried-treasure-for-marcal.html</link>
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		<title>We Can&#8217;t Move Forward if Cautious Marketers Stand in Way of Innovation</title>
		<description><![CDATA[The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don&#39;t know they want or haven&#39;t thought of. And are marketers sometimes &#8220;held captive by their customers&#8221; &#8212; proclaiming they don&#39;t want an improvement or new technology because it would [...]]]></description>
		<link>http://www.edgeofmarketing.com/we-cant-move-forward-if-cautious-marketers-stand-in-way-of-innovation.html</link>
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		<title>Holding Cos. Clean House, Consolidate Agencies to Gain Efficiency, Scale</title>
		<description><![CDATA[NEW YORK (AdAge.com) &#8212; This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella &#8212; sweeping underperforming entities under their stronger siblings [...]]]></description>
		<link>http://www.edgeofmarketing.com/holding-cos-clean-house-consolidate-agencies-to-gain-efficiency-scale.html</link>
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		<title>What Big Brands Are Spending on Google</title>
		<description><![CDATA[NEW YORK (AdAge.com) &#8212; Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google&#39;s search [...]]]></description>
		<link>http://www.edgeofmarketing.com/what-big-brands-are-spending-on-google.html</link>
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		<title>Drama! Intrigue! Celebrity! What You Should Know About the Fall TV Season</title>
		<description><![CDATA[NEW YORK (AdAge.com) &#8212; With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.



]]></description>
		<link>http://www.edgeofmarketing.com/drama-intrigue-celebrity-what-you-should-know-about-the-fall-tv-season.html</link>
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		<title>Large Auction Features Many Objects Of American History</title>
		<description><![CDATA[A treasure trove of Americana is up for auction next weekend when the belongings of Andrew Haswell Green go up for sale. Green, who lived from 1820 &#8211; 1903, was known as &#8220;The Father of Greater New York&#8221;, helping to bring together the five boroughs of New York City and to create The American Museum [...]]]></description>
		<link>http://www.edgeofmarketing.com/large-auction-features-many-objects-of-american-history.html</link>
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		<title>Eight-foot shark caught in Potomac River</title>
		<description><![CDATA[]]></description>
		<link>http://www.edgeofmarketing.com/eight-foot-shark-caught-in-potomac-river.html</link>
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