In the Martinsburg Journal, they recently wrote an article about one company who found a niche market, and has used that to prosper through these hard economic times.  Dana and Kevin Knowles opened a high end second hand store in the Martinsburg, West Virginia area.  Then, the Knowles realized the area had no tuxedo rentals upon the closer of the store in the mall in November 2008, they added this service to their second-hand store.  They’ve also added an alteration service available at the store.  They’ve found three niche markets that weren’t being catered to in the area, and have since prospered with meeting the demands of the market.

Do you cater to a niche market?  If not, what voids need to be filled in your area?