FOX Drops Youth Film Unit
Posted by Melissa | Under Marketing, Youth Wednesday Apr 22, 2009After only a few years, FOX has decided to shut down its youth focused film unit, Atomic Films.
According to Reuters,
During its brief history, Atomic had modest success with pictures such as “28 Weeks Later,” which grossed $45 million domestically, and “The Hills Have Eyes 2.” But it fell short with such recent films as “The Rocker,” “Miss March” and “12 Rounds.”
Is more bad news for the youth movie industry to come? Could marketing differently saved this unit?




