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FTC Criticizes College-Themed Cans in Anheuser-Busch Marketing Efforts

Tuesday Aug 25, 2009

Many college sports fans are starting to see their team’s colors emblazoned across Anheuser-Busch’s beer cans–and this has the FTC worried. The Wall Street Journal reports that, Janet Evans, a senior FTC attorney who oversees alcohol advertising, says the federal agency has “grave concern” that the campaign could encourage underage and binge drinking on college campuses. Dozens of schools have protested the promotion, with some threatening legal action over trademark issues.

Should Anheuser-Busch pull the plug on its themed cans?

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