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Future Trends 2009 Highlighted Session: Addressing a Shift in Key Consumer Values & Applying Them to CPG Marketing

Thursday Oct 1, 2009

Join us on Wednesday, November 4 at 1:45PM for the presentation, “Addressing a Shift in Key Consumer Values & Applying Them to CPG Marketing” with Carol Bagnoli of General Mills at the Future Trends 2009 Conference.

In today’s crowded marketplace where differentation is more and more difficult, consumers are now looking for products and brands that uniquely address their values. This presentation wille xamine how consumer values have shifted and reflect changed behavior around environmental sustainability, a changed economy, social responsiblity and design.

What will be discussed:

  • How do the key benefits and values of consumer sassociate with today’s economy intersect with environmental sustainablity?
  • How can design be used as a means to express consumer values?
  • How can a CPG company leverage key values to make their products more relevant for consumers?

Future Trends 2009: http://bit.ly/nOUwP

Brochure: http://bit.ly/lMRtG

Registration: http://bit.ly/WtF6H

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Why is FT ‘09 YOUR must attend event this year?

Get the answers to your most pressing questions within one full day symposium and three targeted tracks:

• Symposia: The Global and Tech Flavor – Channeling social networking and global trends such as happiness and community into business growth
• Tools and Processes to Identify Trends – The methods and resources to find the most applicable trends for your brand
• Implementing Trends: Innovations & Applications – Using and measuring trends for actionable results
• The Future Trends – What’s next in fashion, art, design, baby boomers, Gen X, Gen Y, consumer values?

Be inspired to lead confidently, navigate through today’s challenging environment and regain control with presentations from industry leaders:

• Jane Buckingham, Founder, Trend Forecaster, Trendera
• Colin Beavan, Author, Blogger, Activist, No Impact Man
• Rick Smyre, President, Futurist, Communities of the Future
• Michael Rogers, Author, Columnist, MSNBC
• Professor Daniel Diermeier, IBM Distinguished Professor, Northwestern University
• Dean Harris, Former CMO, Kayak

See you in November!

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