The Atlanta Journal Constitution reveals that Georgia Tech University has invested more in their marketing plan.  They’ve partnered with International Sports Properties, a marketing company, who will receive all rights to all broadcasts on radio, television and internet.  The deal will be worth $50 million over ten years.  Georgia Tech has seen a growth in the college sports industry, the metro Atlanta market and the Georgia Tech brand.  They’ve also partnered with sponsor Coca Cola, and will receive $5.94 million over the next 13 years.

The individual universities are like business entities of their own, building a brand and driving people to buy their products, in this case, athletic tickets.   What do you think of marketing in the college sports industry?