Marketing for Nissan’s Cube has begun with a decisively social media spin. The car incorporates Cube-themed iPhone apps, games, videos and ringtones. Marketers for the vehicle have utilized social media to spur excitement about the box like design which they hope will excite young adults by its very unconventional presence. But is the Cube just a square shaped car made to seem “hip”?

More often than not, if something is marketed as “hip” its not–much like people giving themselves nicknames.

Wired reports that Nissan is hoping that the mobile site will convince potential buyers that the slab-sided subcompact is just as essential to the mobile lifestyle as text messages, Twitter and Facebook. “We envision owners using their Cubes as one of their essential mobile devices, connecting with friends, sharing music and sharing fun,” Nissan marketing exec Christian Meunier said in a statement.

It seems that marketers are on shaky ground here, whereas by promoting this car as hip they may run into a backlash by the ones that they so desperately need to purchase the car.

What are your thoughts?