JetBlue has new policy
Posted by Jpereira | Under Marketing, Uncategorized Wednesday Feb 18, 2009In an effort to boost booking on JetBlue flights, they’ve come up with a new promise for their customers. They feel that since customers are afraid to fly due to current turmoil in the job market, and they may be unwilling to buy tickets. Now, JetBlue is offering a full refund to anyone who gets laid off two weeks before their scheduled flight. The deal applies to anyone who has booked since February 1, until June 1, 2009. For more information, check out the website at JetBlue.
What do you think about this new offer from JetBlue? Airlines have been suffering, but now it is even worse due to the economy. Will this appeal to their target market?




