According to a 2008 social media study, 93% of Americans believe that a company should have a presence on social media sites. In response to consumer demand and the low-cost, high return nature of social media marketing, Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources (Pink Sheets:ASFX), today announced that they have integrated social media in to their marketing efforts.

Social media marketing is the tactical process of promoting a business through various online social media tools by engaging and interacting with existing and potential consumers on a mass scale. At its core, the activities are designed to build links, create awareness, receive large amounts of traffic and gain consumer confidence.

Dr. Christopher F. Tirotta, CEO of American Scientific Resources, Inc. notes, “Social media marketing is a potent brand-building method, one that a multitude of big businesses are using as a fundamental part of their marketing strategies. This approach fits us like a glove. Furthermore, there are minimal costs and maximum rewards.”

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