The New York Times recently looked at how you can join and use the online conversation going on online to your advantage.  Review sites have essentially become the new phone book.  They are an outlet to find out small businesses and also a place for locals to comment on the businesses offering and services.  So how do you manage your reputation when other people have taken the discussion into their own hands.

The Times suggests that you begin to pick up and manage the buzz going on around the web by using tools such as Google Alerts or Twitter search engines.  Also, claim and update any posts for your business.

Often times, positive feedback can work as great word-of-mouth marketing can be a great way to drive business for any company.

So, have you claimed your business in your local online directory?