At Mashable, Adam Ostrow looked at a new report out that suggests companies are increasing their investments in social media. Of the companies polled, 24% of companies plan to increase funding to online marketing while 46% plan to keep it the same.

How are companies spending these marketing dollars? When they’re reducing their budgets, 56% of companies are cutting spending on SEO compared to only 24% cutting their spending on their social media budget.  Of the 20 retailers who thought they were performing well,  12 plan to increase their spending on social media.

What do you think of this study?  Are you increasing the budget for social media at your company?  What effects have you seen?