LOS ANGELES (AdAge.com) — Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives told Automotive News last week.
Here’s something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids, men are seen dragging the familiar systembolaget* bags home, heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it’s the weekend.
“Weekend. Just one of the many reasons why more people should have a job”.
Subtagline: Sweden’s only workers party.
* I Sweden, alcohol can only be bought at special stores called Systembolaget.
Well, if you think about it, many of us drink cow’s milk, so this Indian villager is just returning the favor:
Since the death of the calf’s mother when it was only three days old, Chouthi Bai has breastfed the animal three or four times a day.
“After her mother died, I held her in my arms and breastfed her. I nurtured her by feeding her my milk. She was so young when the cow died. For me there is no difference between a calf and an infant,” Bai, a resident of Kilchu village in India’s desert state of Rajasthan, said on Saturday.
Link [video clip in the article shows breastfeeding in action] – Thanks Tiffany!
BATAVIA, Ohio (AdAge.com) — In an interview with marketing chief MJ Jolda explained why “light”-green consumers — those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance — and an appeal to value, along with environmental concern, are making a difference for Marcal.
The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes “held captive by their customers” — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?
NEW YORK (AdAge.com) — This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos. and MDC Partners in the past few months have all streamlined the number of individual shops and agency offices sitting under the same umbrella — sweeping underperforming entities under their stronger siblings and combining agencies to create scale and expand geographic footprint. And it's not over: CEOs of those companies and observers say there's more to come this year.
NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Google's search results.
NEW YORK (AdAge.com) — With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks.
A treasure trove of Americana is up for auction next weekend when the belongings of Andrew Haswell Green go up for sale. Green, who lived from 1820 – 1903, was known as “The Father of Greater New York”, helping to bring together the five boroughs of New York City and to create The American Museum of Natural History, The Metropolitan Museum of Art and The Bronx Zoo. The collection is a museum’s worth of American history, an incredible find that has antique dealers eagerly scanning the sale’s catalogs.
Most of Green’s belongings have remained boxed up for over one hundred years. The Boston Glove reports that boxes were only opened after the death of Julia Green, his great-great-grandniece and distant heiress. Thousands of documents, antiques and more will be sold in a four-day auction at the DCU Center in Worcester, Massachusetts by R.W. Oliver’s auction house. The auction includes a printed copy of George Washington’s will (only 13 copies are known to exist) and Presidential letters from Jefferson, Madison, Monroe and Jackson.
Over 2,000 lots and items will be sold without reserve. They had been passed down through generations, prized, but virtually untouched, sealed and stored until Julia Green’s nephew and niece inherited the boxes and decided to have them assessed. In addition to the documents, the boxes contained Tiffany silver, antique toys and games, vintage clothing from ballgowns to flapper dresses, stamps, and coins. Catalog estimates of individual auction items range from $50 to $50,000 and the entire sale could bring in over $1 million.
Filed under: Auctions
Large Auction Features Many Objects Of American History originally appeared on Luxist on Sun, 05 Sep 2010 20:02:00 EST. Please see our terms for use of feeds.
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