If Twitter's execs don't reinvent its business now, someone or something will do it for them.

See original here: What Twitter Must Learn From Techcrunch in Order to Thrive

NEW YORK (AdAge.com) — Google snuck back into the chart this week, but unlike its Chrome browser clip (still one of the best things around, despite its lack of presence), the search giant grabbed eyeballs for a product that doesn't yet exist — Google TV.

Read the original: Google Launches Video Ad for TV Effort

NEW YORK (AdAge.com) — Look what's landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.

View original post here: Fake Stunt That Duped Real Newscast Goes Viral

NEW YORK (AdAge.com) — It took David Beckham, Snoop Dogg, Daft Punk and Noel Gallagher, but Adidas’s “Star Wars” spot finally broke the top 10 viral ads last week. Why is that news? Well, for a key sponsor of the World Cup, Adidas had been strangely absent from the online buzz, dominated by arch-rival and non-sponsor Nike, whose “Write the Future” campaign dominated in views and buzz.

Read the original post: Breaking: Official World Cup Sponsor Makes Viral Chart

NEW YORK (AdAge.com) — The Federal Trade Commission intends to show how seriously it is taking concerns over consumer privacy online by making popular social-networking site Twitter create an independently audited information security program. This was the 30th case the FTC has filed targeting faulty data security but the first one ever filed against a social-networking service.

Excerpt from: FTC Tells Twitter to Toughen Security Protocols

LOS ANGELES (AdAge.com) — Rather than retrofit its product into an existing or original entertainment properties, razor marketer Schick is creating its own brand-first web production called “Clean Break.”

Read more from the original source: Schick Puts Brand First in ‘Clean Break’ With Web Model

NEW YORK (AdAge.com) — Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings — sometimes called “slactivists” — supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends. But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts.

Originally posted here: How to Get the Social-Media Generation Behind Your Cause

NEW YORK (AdAge.com) — The first of Apple’s iAds are expected to start popping up on iPhones later this week, but don’t expect all the marketers that have committed to the platform to be there. A check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative. What are the i-advertisers up to? Here’s a look at some of those willing to share.

The rest is here: A Look at Who’s Getting What on Apple’s IAds

Last week, after having spent at least an hour of quality time, spread out over several months, with semi-clueless Sprint phone-support people — and waiting on hold to be transferred to other semi-clueless Sprint phone-support people — I broke down and did what I have never done before: I whined to Twitter.

Go here to read the rest: Cranky ex-Sprint Customer Dumenco 
Gets Satisfaction (Sort of) on Twitter

Perhaps BP presumed that the yacht-race getaway would be less noticed given that it was held on a Saturday, when the news cycle tends to rev down a bit. Guess again. The Twittersphere never rests. Over the weekend, I manned the internet barricades, monitoring reactions on Twitter to the Tony & Bob Show.

More: Twittersphere Goes Ballistic Over BP CEO’s Yacht-Race PR Gaffe

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