Two key campaigns are set to be launched in the coming weeks:

• One aimed at generating long-term loyalty to Australian beef and

• The other focusing on families with children.

The increased volume of US beef entering the Korean market comes after a decision by Korea’s three major supermarket chains - to again stock US beef after a five year absence.

How do you think this going to work with Korean consumers? Will they be more enticed by the Australian marketing campaigns and purchase Aussie beef or will they support the US beef market?

For one, Australia is closer to Korea–providing a greener alternative to beef consumption. But quality, I can’t speak of.

 Love to hear your thoughts!

For more information, please click here.