Sparks, the caffeine/alcohol drink produced by MillerCoors will be no longer. MillerCoors has responded to several US States Attorneys and reached an agreement with the prosecutors about the drink and MillerCoors marketing to youth. MillerCoors has agreed to remove the caffiene from the popular drink.

Prosecutors say that the potent drink, its packaging and its marketing was a clear target to the youth market–most of whom are below the legal drinking limit.

Recently, MillerCoors has discontinued their popular drink Zima–which was accused of the same backlash.

Do you think we’ll see more of these concoctions showing up? How can MillerCoors change their marketing of Sparks to a legal age?

Please post your thoughts.

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