At the LA Times today, they take a look at the movie industry and how they’re having to change their marketing plan to reach potential movie goers through more mediums, all while contending with the woes of the current of economic recession.  They’re seeing fewer DVD sales, which used to account for a lot of profit.  They’re cutting back on lavish movie premiers, newspaper advertisements and the number of agencies that produce their trailers.  Many of the studios interviewed in the article have looked to the internet as a medium, and continue to believe that TV is the best way to reach their potential audiences.  Read the article here.