From The Australian:

The world’s largest food manufacturer has reduced sugar levels of some of its top-selling kids’ foods – such as Milo cereal and chocolate milk – and will stop advertising non-nutritious products under a plan to improve its image worldwide.

Nestle will unveil the global marketing initiative in Switzerland later today in response to growing concerns about the role of food manufacturers and their marketing practices in rising obesity rates.

The new “global marketing to children principles” will be underpinned by a nutritional profile system that will define which foods will be allowed to be marketed and which will need to be reformulated to meet marketing guidelines.

Products that will have advertising stopped because they don’t meet guidelines include Country Cup Noodlers Alphabet Chicken Soup, Uncle Toby’s Fruit Roll Ups, Nestle Stars In-cred-i Bites and Wonka Bertie Beetle.

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