The Institute for International Research (IIR) is currently seeking corporate practitioner presenters for:

10th annual Shopper Insights in Action Conference

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Monday, November 30, 2009 to Amanda Powers, Senior Conference Producer at apowers@iirusa.com or call 1-646-895-7332.

Shopper Insights in Action is recognized as the world’s leading conference focused on understanding shopper behavior and translating insights into action.

2010 will be a true best practice and idea exchange for those responsible for driving shopper-centric programs in the brand and retail worlds. It is the only unbiased shopper-rooted platform where practitioners can properly benchmark their research/marketing practices against the leading brand and retail companies.

2010 Main Themes & Topics:
• New Methodologies for Understanding Shoppers
• Bringing Insights into the Next Era: New Qualitative & Quantitative Techniques
• The Psychology of the Post-Recession Shopper
• Adopting to the New Era of Simplicity
• Clear Messaging Amidst Media Saturation
• Holistic Solutions on a Global Level: End to End Insights to Activation
• Tying Store Design and Layout to Shopper Insights: What Shoppers Do and Don’t Want
• The Blurring Lines between the Shopper and the Consumer: Where Does Branding Meet Shopper Marketing? (Opportunities, winning stories)
• In-Store Metrics & Measurement
• In and Out of Store Technologies that Engage Shoppers
• Small Shops, Big Lessons (If you’re a smaller retailers or a brand that has had great success partnering with alternative channel formats, let us know)
• New Technologies: Virtual, What’s Next?
• Communicating Insights through Storytelling Techniques

And so much more! Check our blog for more details.

Shopper 360: http://bit.ly/Shopper360BLOG

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

What if I am not a corporate practitioner (from a client side company) but still would like to participate?

More than 75% of our content will be delivered by corporate practitioners. If you are a consultant or solutions provider and wish to be a part of the program, please contact Jon Saxe, Senior Business Development Manager at jsaxe@iirusa.com or 646-895-7467.

For consideration, please e-mail apowers@iirusa.com with the following information by November 30, 2009
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and e-mail
• The main theme you plan to address
• Which format you’d like to present
• A brief summary
• Please indicate what is NEW about the presentation
• What the audience will gain or learn from your presentation (please list 3-5 deliverables)
• Previous conference presentations
• Short Bio & speaker headshot

Tips/Guidelines
Due to the high volume of proposals we receive, not every submission is selected. We rely heavily on three components:
1. Content matches interest of audience identified through research
2. Compelling topic that showcases something new and exciting. It must show how to insights were leveraged to drive action/sales/loyalty
3. Speaker is able to provide details in the format of a case study or interactive session. This event is about sharing with members of your industry, so the speaker must be willing to showcase the “how-to” details.

All the best,

Amanda Powers
Senior Conference Producer
Institute for International Research

10th annual Shopper Insights in Action 2010
Event Date: July 11-14, 2010
Location: Marriott Chicago Magnificent Mile, Chicago, IL