From MarketWatch:

 Companies within the industrial sector spent a greater portion of their marketing budget online in 2008, according to the report, “Trends in Industrial Marketing 2008: How Manufacturing Companies are Marketing Today.” This third annual survey of marketing and sales professionals in the industrial and manufacturing sectors was conducted by GlobalSpec ( www.globalspec.com), the leading specialized search engine, information services and e-publishing company for the manufacturing, technical, industrial and engineering communities.

Thirty percent of respondents reported spending more than 50 percent of their overall marketing budget online in 2008, up from 20 percent of respondents in 2007. On average, 37 percent of the marketing budget is spent online.

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