According to neatorama.com, due to open in 2010, the Wizarding World of Harry Potter will be a theme park at Universal Orlando based on the world’s most famous scar-faced boy. 

The 20-acre park will be located in Universal’s Islands of Adventure, which are themed “islands” built around a lagoon and currently comprises Seuss Landing, Marvel SuperHero Island, Toon Island, Jurassic Park and The Lost Continent. 

And we hope they serve butterbeer, too!

How will marketers make the transition from book to movie to themepark? We’d like to hear your thoughts.