Medill Reports recently took an interesting look at the current efforts to market to the teens and twenty-somethings of today and how to best reach them when marketing. The article focuses on the current struggle weighing on companies of both the economic turndown and not knowing how to properly target this new tech savvy generation.

The article puts and emphasis on successful word of mouth marketing.  If companies give the generations the right content, the teens and twenty-somethings will then go out and market to eachother.  This form of Word-of-Mouth marketing will work best because the information takes on the appearence personal information instead of a marketing effort.

Read the full article here.