A new study has come out that says those 15-24 years old spend only 9 minutes a day reading.  We’ve heard much hype over this generations fascination with book series such as Harry Potter and Twilight.  This article at IPS believes that the generation is taking in books and reading in different forms.  As they’ve grown up with digital media, so have their reading habits.  Marketing for these books has changed as well, and has grown to encompass movies, websites and blogs that cover fiction for the generation.

Could this generations reading habits be switching mediums? The article states that many readers have turn to social networks and fan fiction relating to their favorite books online.

What does this mean for marketers?  The two series mentioned above clearly have kids reading, but also have movies and huge internet followings.  What does this say about marketing to the younger generations?  Will not only marketing for the publishing industry have to change?