With the numbers of patrons eating out in restaurants, they’ve had to find another way to keep their businesses on the customers mind.  Many restaurants have turned to grocery store aisles to do this.  Starbucks, Dunkin Doughnuts, Burger King and the California Pizza Kitchen are just a few that have found success for their providing customers a way to treat themselves without eating out.

California Pizza Kitchen co-chief executive Rick Rosenfield said, “Our comparable restaurant sales are down.  People are trading down to supermarkets and we’re softening the blow by being there for them.”

Read the full article at the Wall Street Journal.