Dave Rosenberg of CNET.com, reports that “a new report (PDF) published by the Joan Ganz Clooney Center at Sesame Workshop discusses the potentially positive effects of video games in educating children and promoting their physical well-being. (And if you can’t trust the fine people at Sesame Workshop, who can you trust?)”

If video games really are positive for kids, how can marketers effectively market the educational merit of video games to parents while keep kids entertained?