Seth explains in this post on his blog that it can be quite hard for companies to explain the long tale to their customers and prospects. The story for each company can change from year to year, month to month, and even day to day. Outside factors like environmental changes and market regulations can easy change and have an impact on your company’s tale. Businesses must be able to share this part of the tale to its customers. Is your company effectively doing that?

Seth Godin’s Blog