Satwaves.com recently wrote about the new marketing efforts going on at SeriusXM radio.  They began a few years ago with heavy marketing, but as the article pointed out, marketing has slowed to new potential customers.  They’ve recently begun advertising for their new free App.  This app is not only free, but also gives a free trail to the radio service.  Read the full article here.

Do you think this is the right way to reach SiriusXM’s target market?  What do you think of this form of marketing?