According to AdAge.com, those nifty apps are a perfect way for marketers to get their product in the hands (literally) of their target audience. Though this is great for marketers is very bad for social skills. Lenore Skenazy says, if you’re a parent wondering what happened to your child who was just about to burst into the world, but got sucked into a smartphone instead, this may be the time to invent a killer app of your own: the unpaid phone bill. She claims that the apps are a great way for kids to waste time and dollars instead of playing with their friends or engaging in other activities–i.e., homework.

Are you seeing apps as a way to market to your target audience?