There are countless videos and blogs parodying the current infomercial for the Snuggie, but even so, the Snuggie has still sold more than 4 million units since it began advertising in October. This article in the NY Times discusses how there have been many predecessors to the Snuggie in the past, such as the Slanket, but none have seen the success Snuggie has seen.

Could it be the over the top infomercial that have sparked hundreds of people to create parodies on YouTube, one of which that has more than one million views! Or could it be that television spots have become increasingly cheap because of our current economic situation? Either way, retailers like Walgreens and Bed Bath & Beyond now carry the blanket with sleeves.