The inventor of the $4 cup of coffee is seeing steep losses as its 2Q profit fell 77%. In order to recoup its losses, the coffee giant is looking to start a new marketing campaign. According to the SeattleTimes.com,  Starbucks will focus “on the quality, value and values that Starbucks offers,” Chief Executive Howard Schultz said during a conference call with analysts. “We’re confident that our voice and message will break through with current and future customers.”He wants to remind people what Starbucks stands for, and that most of its coffee drinks don’t cost $4. In a promotion beginning next week, it will sell 16-ounce iced coffee for less than $2.

Will Starbucks be able to survive the Great Recession with its “magic” marketing campaign? We’d like to hear your thoughts.