At the Wall Street Journal, they took time to measure the opinions of customers both when time and when money were advertised as a selling factor.  The results showed that when marketing time and value, more customers purchased the product and were more satisfied with their purchases.  The one exception to this rule was when marketers were advertising luxury goods.  In this case, monetary value was a positive when marketing.

Have you seen this effect in your marketing?  What do you emphasize when you’re marketing your product?