According to Will Akerlof, The hype about marketing on Twitter will sound as silly as buying islands in Second Life or crowing about your company’s MySpace friends. Most of us will deny that we ever took it seriously.

Akerlof states that the reasons why Twitter won’t change marketing are:

TWITTER’S HYPE EXCEEDS ITS GROWTH

TWITTER IS NOT PARTICULARLY YOUNG OR HIP

BUT WHAT ABOUT ZAPPOS?

PONZI SCHEME

ONANISTIC MARKETING

To read his article in its entirety, please click here.

Do you agree with him? Are you currently using Twitter in your marketing campaigns?