This blog post on the NY Times highlights research conducted by comScore which shows that only 11 percent of Twitter users are between the ages of 12 to17. The success of Twitter has instead been driven by a more elder group. Another example that the use of social media has grown within an older age group is Forrester’s latest report which shows that social networking by people aged 35 to 54 grew 60 percent in the last year.

This goes to show you that teens are using these technologies, but they are more fickle and don’t tend to stick to one type of network. Just like how they helped grow MySpace and Friendster, but then soon moved over to Facebook. Marketers will have to understand this concept fully before trying to reach teens on Twitter.